As a longtime subscriber to Match, I’ve noticed over the years that the most neglected part of profiles is the Summary. While it can be intimidating to write about yourself, this is a core part of your profile, and it’s your best opportunity to showcase your personality. This is the part of your profile where potential matches can really get a sense of who you are and if they might be interested.
Myself, when a man neglects this part of his profile, I move on. I want a man who has something to say, not one who struggles to find words. Don’t allow good potential matches to pass you by because you haven’t adequately addressed this part of your profile.
Think of your profile as your dating resume. Just as a resume represents who you are to a potential employer, your profile represents yourself to a potential mate. You want to stand out from the crowd, draw the right connection(s) in, and grab their interest– the Summary is the part of your profile where you can most effectively achieve this.
In the next few posts, I’ll guide you through some Dos and Don’ts of the Summary, as well as provide tips in how to craft Your Summary.
Don’t: Say You Don’t Know What to Write
…even if that’s how you feel, and it’s okay to feel that way. Your Summary is where you say something about yourself, saying that you don’t know what to say may be genuine, but it also reads as insecure. This is your first impression, maximize it. Think of your dating profile as a resume, a medium to show who you are, not a place to advertise your insecurities.
Do: Say Something
I continue to be surprised by how many profiles neglect to say anything at all, relying only on photos and stats to connect. This presents as apathetic–not an effective way to market yourself. If you want good results, you need to advertise yourself, giving potential matches a sense of who you are and what you’re looking for.
Alternately, I’ve seen profiles where the Summary space was filled with symbols and emojis in an attempt to use up characters. That’s gibberish and possibly worse than saying nothing at all. Think of the dating platform as a party where you have the opportunity to meet and interact with different people. Would you rather stand next to someone who’s silent at a party or someone who’s speaking in tongues? Myself, I’d walk across the room and find some different company altogether.
To follow the party analogy, use Your Summary to introduce yourself. Imagine that you see someone at a party that you’re interested in meeting. How would you present yourself? If you don’t find your words, you miss your opportunity. Your Summary is your chance to find your words, introduce yourself, and attract potential matches.
In a future post, I’ll provide tips for writing Your Summary. For now, if you’re unsure where to start, begin with a short paragraph about the things/people/values/activities/places that are most important to you. Or you can tell about one something in more depth. Or you can tell a story about yourself. Imagine yourself at that party talking to a potential match.
Don’t: USE ALL CAPS
WHEN I SEE A SUMMARY WITH ALL CAPS, I THINK, “WHY ARE YOU YELLING AT ME?!”
It’s so much softer to use normal text and a relief to read after extensive CAPS, don’t you think? I can only surmise that the people who use CAPS think it’s attention-grabbing, but really it’s off-putting. Avoid the CAPS lock.
Don’t: Complain
…especially about dating and profiles! By being negative, you risk turning off potential matches. Instead of leading with negative experience and poor taste levels, put your best self forward and articulate the kind of match you’re hoping to find. Should you find your match, you’ll have plenty of time to laugh about all the crazy profiles, characters, and dates you’ve been on before you found each other.
I’ve seen many versions of complaining, but none of them land well. Complaining at me about profiles that I didn’t write and dates that I didn’t go on is like telling me not to do things I haven’t done. It’s annoying. A profile with venting, rants, or a lecture isn’t going to lure anyone in. It doesn’t make a good first impression, and it’s a move that may preclude further interaction. This doesn’t mean your complaints are illegitimate, just that your profile isn’t the place to air your grievances. Complain to friends, family, your therapist, God, or a bartender, but not to the matches you’re trying to attract.
The only work-arounds are a passing comment (rather than a focused commentary) or the effective use of humor. In my own profile, I emphasize the value of authenticity and that being disingenuous is not okay in my world. I’m to the point and leave it at that. As to humor, I’ve seen some profiles that pull off a joke about a dating annoyance, but be careful–if it isn’t effective and potential matches see you as simultaneously complaining AND not-funny, you’ve sunk your boat. If you’re not sure you can pull off a light joke effectively, then don’t attempt. If you can make a light joke or a slight nod to an annoyance, that’s okay, but don’t let your frustrations overtake your profile, because ironically, once you do, you become a profile to complain about.
Dating is hard, and there’s plenty of bullshit that goes along with it. I have my pet peeves and annoyances too, but I don’t put a litany of them in my profile. Don’t let the wrong people take up too much of your energy. There are more wrongs than rights in dating, if there weren’t, it wouldn’t be so hard. Conserve your energy for right connection. Use your profile to attract the kind of person you want to be with, not rant about the people you don’t. You only need one person to be the right connection, don’t risk turning them off because of all the wrongs. The wrongs are actually doing you a favor by showing you they’re unsuitable–they’re saving you time. It’s frustrating that it’s so hard to find right connection, but it’s better than settling for wrong. Find a profile annoying? Just pass it by and move on…
Don’t: Rely on Your Friends to Describe You
In saying this, I contradict Match advice which encourages users to ask friends to describe them. That’s better than saying nothing at all. Match wants its users to have enough success in their dating experience to encourage platform loyalty. Users will generally have more success if they have something written in their Summary than if they don’t, and Match wants to make it as easy as possible for you to have a good experience, including relying on your friends’ input to write your profile.
For someone feeling intimidated and uncomfortable about writing their Summary, asking friends for input is easy and makes a somewhat daunting task more approachable–but it’s also a crutch, a passive move. Myself, when I see a profile where a man has to ask friends to describe himself, I skip on by. I want a man who knows himself and who can articulate who he is. Don’t allow good possibilities to pass you by because you didn’t put the effort into your profile or yourself.
Returning to the party analogy, Your Summary is where you’re introducing yourself. At that party, imagine that you see someone who piques your interest. You could ask a friend to go over with you and help you talk to them, or you could be assertive and go over and introduce yourself. The latter is the stronger and more attractive move. We aren’t in high school anymore.
We’re all grown-ups here, and we’ve all done plenty of living at this point. Hopefully, some self-reflection and self-awareness has come along with that. Self-awareness is an attractive quality. Pour that self-knowledge into your profile rather than relying on others. Remember, your dating profile is akin to your professional resume, and just as you would take your resume and job search seriously, if you’re serious about finding romantic connection, then you need to take your dating profile seriously.
I want you to successfully find the relationship you seek rather than be perpetually reliant on a dating platform, constantly seeking. To facilitate this, your profile should be as effective as possible, to aid in attracting the right potential matches and to stand out from other profiles–that includes putting yourself out there assertively so potential matches can get a sense of who you are. If this is still an intimidating prospect for you, don’t panic–I’ll have a future post to help guide you in writing Your Summary. You can do this!
Do: Be Authentic
Approach writing Your Summary as representing your true self as authentically as possible in order to find someone who appreciates you for who you are. This is your opportunity to invite potential matches into your world. The more thoroughly you can paint that world, the more inviting it is to the right connection.
Imagine yourself at that party, not just making small talk, not just trying to impress, but finding someone who you really connect with, someone who the more you talk to, the more you want to know–someone who you could talk to for hours. You don’t find that kind of connection without being authentic. By leading with authenticity, you enhance your chance of attracting the right matches and finding deeper connection.
Rather than using your profile as an attempt to impress, use it as an opportunity to make yourself come across on the page, like a well-written character in a book. My favorite profiles are when I can get a sense of the person and their personality. Even if they aren’t right connection for me, such profiles standout and are a pleasure to read, like meeting someone at a party and having a good conversation, even if they aren’t The One.
Final Thoughts
Your Summary is a core part of your profile, and it shouldn’t be neglected. It’s your best opportunity to represent who you are and to attract the kind of potential matches you’re seeking. Make the effort to show who you are and to stand out from the crowd. Introduce yourself and enjoy the party!
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