Not long ago, I posted a review of the Match.com dating platform. This week, I had an experience that merits sharing, because it impacts my perception of the platform–a very sudden and prominent proliferation of fake profiles.

A Recap of Some Recent Problems

The past year has seen a decline in quality and service of Match.com, including issues such as:

• Increasing difficulty in finding quality connections: I’m not sure if the database has shrunk significantly or if the machinations of the platform are simply doing a poorer job of providing ample quality potential matches.
• Increasing technical difficulties: Including more frequent issues with loading the platform app and “profile not available” messages when a refresh will load the “not available” profile.
• No longer honoring (my) geographic search criteria: I have a 1500 mile geographic dating radius, yet several weeks ago, Match stopped providing profiles beyond 300 miles in my Discover. To find profiles beyond 300 miles, I now have to use the Search tool.
• Poor customer service: Likely this has to do with the lack of human factor.
  • When I complained to Match several weeks ago about them no longer honoring my geographic search criteria, I got a canned answer not matching my complaint and blaming me, suggesting I expand my search criteria. Ironic, when they’re the ones who limited me geographically.
  • A client of mine recently had a similar experience. He complained about the limited profiles he was seeing despite living in a major metropolitan area. Match essentially sent him the same response, suggesting he expand his criteria.
  • I grew up in a context where the customer was always right. While that may be an outdated notion, indiscriminately blaming the consumer and not addressing their concern is not a good look.
  • At this point, I assume that the failure to address the actual concerns posed by both myself and my client (and to give us the same canned answer) is due to a lack of a real human factor, and that the responses were from a bot or AI.

Despite these issues, to date, I’ve continued to subscribe to Match, because historically I’ve had a good experience with them, and I’ve made some quality connections through them. However…

A New Development

This week I had an experience that further degrades my perception of the current quality of Match as a platform.

Bots and fake profiles have been an issue for a long time, a problem which is not particular to Match. That said, this week the problem got NOTICEABLY worse on the Match platform.

Almost overnight, the profiles in my search were suddenly much better looking overall. I went from having to scroll for a while to find a profile photo that was reasonably attractive (someone I could potentially imagine being intimate with), to having multiple attractive options on screen at the same time. Men who were solid 7s and 8s on a scale of 10. They upped the attractive man mean. And the photos were attractive enough to get attention, without being so attractive as to arouse suspicion out of the gate.

Initially, this was a refreshing change of possibility, but upon further investigation, it’s a problematic development that ballooned in proportion the more I looked into it.

The Dominid Effect

I clicked on one of these profiles, “Dominid,” from Ohio. Dominid had three pictures in different contexts, all reasonably attractive. 55 years old. 5’11”–tall without being really tall. Widowed. Looking for a serious relationship. Not a lot of details and no Profile Summary. And such a peculiar name, Dominid. It’s like Dominic, but really leaning into his hominid-ness.

When I returned to my Search, I noticed that there were several other Dominids from around the country –South Carolina, New York, Maryland, California, etc. There were thirteen Dominids in all. Funny that. Funnier yet, that they were all 55; widowed; looking for serious relationship; and had no Profile Summary. And they each had 3-4 different photos. The Dominids looked different from each other, but they all had the same stats.

Upon further inspection, I noticed that a lot of the other attractive profiles in my Search were also 55 years old. I clicked on some of these profiles, by different names this time. It turns out that many of them were also 5’11”; widowed; looking for serious relationship; and had 3-4 photos in different contexts, but no Profile Summary.

I took the trouble to report the Dominids as a scam to Match, but the truth is, that I don’t know that Match didn’t create the profiles themselves. Clearly, they were fake profiles whether bots or AI-generated. I didn’t report men by other names, because I didn’t want to accidentally report someone who actually had those stats and was too lazy to write a Summary. It was also too much.

Our Reality

It’s a disappointing reality. People don’t have to be assholes, nor do corporations, yet so many opt for that reality.

What the motivation is behind creating the profiles and who created them, I don’t know. To scam the unsuspecting or to create the illusion of a large database of attractive romantic possibilities? Regardless, it’s frustrating, and I wanted y’all to know so you could be on the lookout. It’s a hard enough gig to find right connection without having to worry about deception and scams.

Also, while I’m looking at this from the female-seeking-male end of the spectrum, I have to assume that if it’s happening in my realm, it’s happening in other realms too.

Final Thoughts

This experience has reinforced my belief in how important a good Profile Summary is. A profile lacking a Summary is at best an example of someone who’s either too lazy or whose profile is still under construction. At worst, it’s a fake profile–a scam, a bot, or AI.

So, at this point, a profile sans Summary presents as somewhat suspicious. By weeding out profiles with no Profile Summary, you can insulate yourself from this at some level. And the more pictures on the profile, the better indication that the person is real.

Be careful, and good luck out there!