Dating is tough. The dating scene today is completely different than it was before I married. Back then, you met people through experience or connections. Today, the best bet is a dating app. My app of choice is Match and I’ve met some incredible men this way, though to-date (double-entendre, wink), none of these connections has manifested as the long-term partnership I desire. But the kind of man I’m looking for is out there, it’s just a matter of finding them, and hoping that one of them will be willing to do the work and enjoy the fun of a relationship with me.
To find the kind of match you’re seeking, it’s important to have a dating profile that represents and markets you well–honestly, favorably, and effectively. You are the product. You want your profile to stand out and to draw attention…in a good way, of course. And I’m here to help with that.
The first thing you notice about a profile is the photos. You want your photos to work like an effective book cover–to draw your audience in and make them curious in reading about you. When I’m looking through profiles I can click through them quickly based solely on the photos. If I don’t feel any potential sexual attraction to the primary profile picture, why would I linger? I click through quickly until I find a primary photo that gives me pause–one where I find them immensely attractive, or attractive enough that I want more information. So, how to market yourself to potential matches and get them to pause on your profile? Here are some basic do’s and don’ts:
Do: Have photos
I wish this could go without saying. Hopefully, if you’re savvy enough to be reading my blog (wink), then you understand this, but there are still profiles out there without pictures. On a dating website, an environment where physical attraction plays a significant role (I won’t read the profile bio if I don’t find the photos attractive.), I can only reason that this is fear-based (i.e., lack of self-confidence, anxiety) or the individual has something to hide and therefore remains hidden.
If you do have some anxiety about dating, that’s normal. Dating is hard, and has plenty of ups and downs. But if you’re interested in finding a match, you need to face down that fear. Fear will control as much of your life and happiness as you allow it. If you want the potential happiness of a match, you need to risk the potential pain of rejection. We’re all putting ourselves out there. You can do this and I’m here to help!
Do: Smile and be natural
Generally speaking, you want to be smiling in your photographs. It’s warm and inviting, and that’s what you want to be when potential matches are looking at you.
If a man isn’t smiling in his primary profile photograph, I usually won’t look any further. He’s selling a grim tale; I’m looking for a rom-com. The one exception to this is the occasional pensive photograph–I’m a sucker for intellectuals.
Do: Have your primary profile picture be a clear head shot
Your primary profile photograph is your most important picture, because it’s your lead. It should be a clear head shot so that potential matches can get a good idea of what you look like. This is not the place for a full body shot or to show yourself suited up for skiing or biking with your helmet on. Those pictures are great to have in your profile, but not as your primary photo. It’s annoying going through profiles and getting to a primary photo where I can’t tell what the guy really looks like. Consider this, if you looked at a book cover and couldn’t read the title, would you be interested in reading the book?
Above: My current primary profile picture.
Do: Have current photos
For the most part, the photos on my dating profile were all taken in the last year and a half. They accurately represent what I look like now. I’ve become skilled at discerning when a man is showing out-of-date photos or lying about his age, and it’s a real turn-off. Be better.
My oldest photo is from three years ago. I wouldn’t keep a profile picture much older than that without a good reason. A few years ago, I dated a retired astronaut/test pilot. In his profile he had an old picture of himself with one of his experimental aircraft and another of him in his astronaut flight suit. That was both a major accomplishment and an important part of his identity. Admittedly, it was also pretty hot. So, are you a former Olympian? Have you rung the opening bell of the NYSE? Share that special picture. But unless it’s really special, a profile isn’t where I want to see pictures that are several years old. Save it for when you’re getting to know someone. By then, you’ve already got their attention.
Photo: Another clear head shot, taken a just few weeks ago, giving a potential match a consistent idea of what I look like, across place and time. It also shows me dressed up, and that I’m fond of cocktails and sushi.
My oldest profile photo is a full-length picture of myself in a sequined minidress and heels. I keep that picture in for now because it gives viewers a good sense of my body type and shows off my legs, and it’s important to have some full length photos so that potential matches can get a sense of your body type. Market yourself honestly, but well. Make sure that the you in the photos is the you that will show up on a date. Surprises and false advertising will catch up with you later. You want your connections to be pleased, not disappointed.
Photo: The sequined dress! A full body shot that shows off my legs and that I like to dress up. As this photo is a few years old, I’ll probably remove it in the near future, but not until I have another photograph that serves the same purpose. Look closely–there’s still a tag on the dress! No one ever notices the tag…
Do: Have a minimum of 8 photographs
You want potential connections to have enough information about how you look across place and time so that they can get a solid sense of what you look like and whether they find you physically attractive. I usually have at least eight photographs; currently, I have fourteen. I share some, but not all of them here.
Don’t: Do a photo session
If you’re feeling like you don’t have enough current photographs, don’t panic, and don’t fall into the temptation to have a photo session to generate several photos at once. This comes off as artificial and contrived, or as a friend of mine once put it, “Like a JCPenney catalogue.”
You want your potential matches to see you in your natural element across place and time. So, if you feel you’re lacking flattering current photographs, make a point of addressing this. When you’re out in your life doing the things you enjoy, take some selfies or have a friend take some full body shots of you. I always take multiples, then select the best one. As you get some good photos, upload them to your profile. It doesn’t need to happen all at once if you don’t have enough photos right now.
Do: Have a good mix of close-ups and full-body shots
You want to give potential matches a good sense of what you look like, no surprises. This should include both clear pictures of your face as well as full-body shots to represent your body type. Different people are attracted to different types; you deserve someone who finds you attractive for who you are. Represent yourself honestly. No filters, no blurry pictures.
I’m an attractive woman, but I’m not to every man’s taste. I’m white, slender, tall, brunette, leggy, and nearsighted (I wear glasses). For men who are drawn to those attributes, I’m a fine specimen of a woman at 52. But there are many things I’m not, including buxom. I have my curves, but a man whose preference is for an hourglass figure probably isn’t going to be drawn to me physically. And, that’s okay. I want someone who appreciates me for the gorgeous me I am. You deserve the same, so put your best you out there!
Photo: Another full body shot to show consistency of my body type across time and place. This one shows me undertaking a home project. Handy isn’t a comfortable part of my range but as a single homeowner it is within my range. Sort of. This photo also shows me very casually dressed. I can go from short-shorts and a tank to a sequined dress (though I’d probably shower in-between)!
Do: Have a good mix of you in different settings
I get excited when I find a profile of an attractive man with a photograph of him hiking (I love to hike!) and another of him in a tuxedo (Yummy!). Two totally different settings, but they’re both me. I enjoy dressing to the nines in a cocktail dress and five inch heels; but I also love hiking in my tank, shorts, and Tevas. I have range. If you do too, represent that range in your photographs. Show yourself doing a range of activities you enjoy (i.e., travel, hiking, sports, kayaking, a museum, fine dining, etc.); and show yourself in both a casual setting (i.e., hiking) and a more formal setting (i.e., my sequined dress). Demonstrate your approachability and down-to-earthness (That’s if you are down-to-earth.), but also that you can kick it up a notch to go out (i.e., you don’t wear pajamas all the time….If you are wearing pajamas when you leave the house, please see my Contact Me page–we need to talk.).
Above: A close-up photo of me hiking this summer near Telluride.
To the side: A full body shot at the Hirshhorn Art Museum last summer. Admittedly, it’s my least clear profile photo as I’m being playful with the mirrors. It’s one of Yayoi Kusama’s infinity rooms, and my visual joke. This one is titled “Phalli’s Field.” Laura surrounded by a bunch of phalli–seemed apropos for my Match profile.
These two pictures illustrate my range–close-up of me hiking in casual clothes; full body shot in a sundress at an art museum.
Don’t: Do “obligatory” photographs
If you feel tempted to upload a photograph because it’s obligatory, don’t. This includes: fish photos; bathroom selfies (No bathroom selfies, please, don’t do it! You really can do better.); motorcycle photos; car selfies (You can do better!); gym selfies, and shirtless photos (I’m talking to the men here…I’m assuming the ladies are refraining or censored.).
Now, this isn’t to say you shouldn’t include any of the examples above, but don’t do them because you think they’re obligatory; they’re not. Be intentional. Stand out; don’t blend in. If you have a motorcycle, gym, or fishing photo, it should be because you enjoy those activities. And if that’s the case, then great, post one, but choose one good one, because you still want to show the range of who you are. If you have a shirtless photo (Again, I’m speaking to the men here.) it shouldn’t be for the sake of having a shirtless photo, but because, for instance, you enjoy the beach and you have a good picture of yourself shirtless on the beach (and you look good shirtless). But again, you only need one. Don’t kill it. Show your range.
You’re doing great!
If you’ve got the basics mastered and didn’t learn anything new, then congratulations and well done!
If you had most of this covered already but picked up a new thing or two, you’re doing great and I’m glad you got a takeaway!
If several basics are new considerations, don’t worry! Address them gradually as you’re able and hopefully you’ll see a good payoff as a result.
If you’re new to all of this and it seems overwhelming, it’s okay. You can do this, and I’m here to help!
If you’re happily partnered and are reading this anyway, then I’m pleased that you find my writing so enchanting (wink)! And please…send those of us in the dating trenches some positive energy!
If you’re unhappily partnered and reading this, I’m going to leave that alone.
Stay tuned! More profile and photo dos & don’ts to come…
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